Introducing: Common

You know the drill: post on social media and get a bunch of irrelevant likes and comments. It's time for something new. Common, the platform that actually connects you with people who want to do the same things you do. And it's not just for individuals; businesses can get in on it too.

The Downfalls of Traditional Social Media

Post about tennis? Get a like from your grandma. Share your excitement about a movie? Receive a random comment from your overseas cousin. The point is, the current platforms are full of noise and no action.

Why Is Common Different?

You might wonder why we're so enthusiastic about swapping out a simple "like" button for a "Join" button. Doesn't seem like a big deal, right? Wrong. The difference is in the level of engagement and commitment each button represents.

What's Wrong with a 'Like'?

When someone "likes" your post, it's a passive interaction. A like is a low-effort way to acknowledge a post. It doesn't require commitment or indicate that the person is willing to engage further. You get a thumbs-up, maybe a small dopamine hit, and that's it. The interaction begins and ends there.

The Power of 'Join'

Contrast that with the "Join" button. When someone clicks "Join," they're expressing a willingness to take action. It's not just a nod of approval; it's a step toward real-world interaction. They're saying, "I'm interested in this, and I'm willing to be a part of it." It moves the online interaction closer to real-world engagement.

Moving Beyond the Screen

The "Join" button is not just another feature; it's a bridge from online interactions to real-world connections. It shifts the focus from passive scrolling and empty acknowledgments to active participation and meaningful experiences.

So, when we say Common is about real connections, we mean it. With the "Join" button, we're creating a space where online interactions have the potential to turn into actual shared experiences. That's why Common is different.

Level Up with Gamification

But we're taking it a step further. With gamification features, you can earn points, badges, or even unlock special perks for active participation. Create a tennis group, host an event, or simply join others in activities you love, and get rewarded for it. It makes the experience engaging and adds an extra layer of fun.

A Goldmine for Businesses

If you're a business, listen up. Common isn't just for individuals. Businesses can create special interest groups, host events, or offer perks to active members. Imagine owning a tennis court and being able to directly invite local tennis enthusiasts for a weekend tournament, or a cinema offering special screenings to its most active movie-buff members. It's targeted marketing without the clutter, and it brings in people who actually want to engage with your services.

So if you're fed up with meaningless interactions and you're ready for real connections—whether you're an individual or a business—keep an eye out for Common. We're building something that's actually useful.

See You at WebSummit 2023

So, whether you're an individual looking to connect over real interests or a business aiming to engage with your target audience more effectively, mark your calendars. Common is launching at WebSummit 2023, and it's going to be a game-changer.